One Planet - Reducing Carbon Footprint

The average amount that a small or medium-sized enterprise (SME) spends on printed marketing materials can vary widely depending on the industry, business size, and marketing strategy. However, according to a survey conducted by the British Printing Industries Federation, the average SME spends around 2-3% of their total revenue on printed marketing materials.

For example, if an SME has an annual revenue of £500,000, they may spend between £10,000 to £15,000 on printed marketing materials such as brochures, business cards, flyers, and promotional products.

The amount of waste produced in printed materials when an employee leaves can vary depending on the size of the business and the number of employees leaving. However, according to a report by Gartner, a research and advisory company, the average SME spends up to 3% of its annual revenue on printing, with up to 15% of printed materials considered waste. When an employee leaves, businesses often have to update their contact information, resulting in more printing and wasted resources. By using a digital solution like One Card, businesses can reduce their dependence on paper materials, save money on printing costs, and help reduce their carbon footprint.